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Connection starts here.

Brand expression, copywriting and
business comms coaching.

Connect.

How do you get your brand to stand out in a crowd? How do you do you get and keep people's attention? How do you get your message across – even if your audience is just one person? Whether you're looking to strengthen your brand identity, improve your marketing communications or even just your team's emails, you've come to the right place.

I'm a brand expression expert and creative director with a passion for human psychology. I gained my experience writing for brands like British Airways, American Express, BT, IBM and Barclays. I also spent time working exclusively with the ultra high net worth market advertising superyachts to the super-rich.

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I've always believed strong values and connecting on a human level is key winning people over. I've been applying my knowledge of behavioural psychology to communication strategy for years. Working for a large organisation, I taught in-house writers and was fortunate enough to have UX and insights teams at my disposal. This meant I could see that I was getting real results and was able to fine-tune my approach. Based on this knowledge, I developed courses for City University, London, where I lectured on Writing for Business.

 

Want to know more? Check out the coaching options below or get in touch.

SHORT TALKS

1 to 2-hour sessions

DAY-TO-DAY COMMUNICATIONS

Half-day course

WRITING WITH
CREATIVE FLAIR

Half-day course

BESPOKE TRAINING

Custom

Services

Is creativity really that important to advertising? How will being disruptive affect brand value?

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​From shampoo to rental apps to fast food to just about anything, we’ve never had so much choice. So how do we choose?

It can be hard to get your message across, whether you’re sending an email to a colleague or a high-profile client. The competition for attention in an inbox is fierce. 

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So how do you do it? It’s all in the tone, structure and language.

What do people find persuasive? How do you write a scroll-stopping post? Capturing the attention of your audience is simpler than you think. Find out how to write with creative flair in this snappy short course.

Would you recognise your brand if its logo went missing? Would you be close friends if it were a person or would it merely be an acquaintance?

Build a course to train your team to create a brand identity people can connect with. These aren't only skills for marketeers, but for sensitive or technical comms, too.

Testimonials

“Danielle is a really inspiring presenter. She offers great insight into what makes a brand and how to connect with your audience. Her techniques have even helped me win colleagues over to my ideas"

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– Becky Zanker, Facebook

“Even as a PR manager, each class Danielle taught us something new. It's been six months since I completed the course and I'm still using what I learnt – with great results. Highly recommend!”

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– Ekaterina Vanova, City University 

“Danielle really helped my team connect with customers on a human level. Our job is to deal with complaints, and not only did we see our ratings improve, but people were logging back into the App Store to change their original rating even when we weren't able to fix their problem.”

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– Adrian Smith, Barclays

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